TheWaterChannel NewsFlash: September 22, 2014
Water and Sanitation in the Media: Relegated to the Sidelines?
Water and Sanitation are key to human well being.
We all understand, appreciate and express this idea… to the point that this is now a cliché. A parallel truth is that water and sanitation stories are grossly underreported in the mainstream media, until they assume crisis-proportions as in floods, disease outbreak etc.
Why this paradox? Why are celebrity scandals headlines in a country where over half a billion are forced to defecate in the open? How can people be so oblivious of drought in their region that the ‘Ice Bucket Challenge’ becomes more viral than Ebola? How do thousands of rivers disappear in a country without becoming the biggest national talking point?
And…. is the emergence of new media— where anyone can create and broadcast content—effecting a change in the situation? What role is played by niche media networks focusing on water and sanitation? What impact do they have?
In a webinar on September 30, 2014, Ugandan journalist Fredrick Mugira (Water Journalists Africa) will discuss some of these questions. The webinar is interactive, free to join and open to all. For further details, go to http://goo.gl/kPVeua
Look forward to seeing you there!
With Regards,TheWaterChannel Team