Bright jerry cans lined up near communal taps and wells, or being carried by women and children on their heads and backs: these are common sights in rural areas across the world. However, those who get drinking water right in their kitchens might fail to see the enormous strain they put on the body.
Square and unwieldy, jerry cans are originally designed to package oil, not to carry water in. But millions of women have to. 69% of them suffer from recurrent neck pain, 38% from back pain.
There are some improved designs, but we need many more. And also many, many bright minds working on improved marketing strategies.
TheWaterChannel invites ideas and proposals, till December 15. Send them to firstname.lastname@example.org The best ones will be rewarded with USD 500.
We look forward to a barrage of creativity!