Africa, a new frontier for tobacco companies, is witnessing a smoking epidemic. These short videos provide an introduction to tobacco use in Africa some of the successes in addressing the devastating effects of tobacco use and the challenges to progress, including tobacco industry influence. These videos were made in conjunction with the African Tobacco Situation Analysis Project (ATSA), an initiative supported by IDRC in partnership with the Bill and Melinda Gates Foundation.
Learn more about how this project helped African advocates and researchers identify barriers and opportunities to tobacco control in their countries. They achieved ground-breaking success through focussing their efforts on key advocacy, policy and legislative strategies. Challenging the tobacco industry’s claims about the benefits of tobacco farming, this video examines the environmental devastation, child labour, debt cycles and deceptive practices of the industry that accompany tobacco production.